NEWS
[advertise]广告[/advertise]12/18/2009, Internet TV finally will have benediction from China’s government. SARFT(State Administration of Radio, Film and Television) and MIIT(Ministry of Industry Information Technology) today held a joint-meeting on the future of internet TV in China. The so called Internet TV in China doesn’t only mean to put TV programs on internet like what many US broadcasters did. This Internet TV is a kind of TV that can connect to Internet without the need of set top box. In March 2009, Several Chinese TV giants like TCL, Changhong, Hisense introduced this innovative product. But because of program and policy problem, the future of this new product once was very unclear. On August 14 2009, SARFT noticed that the new internet TV should under the management of them. After this notice, many people worried about that government may terminate marketing of this new product. Although SARFT threw shadow over the future of Internet TV, Chinese customers showed their welcome to this product. According to market data, in less than half year, sales of Internet TV has exceeds more than 10% of the total sales of TV sets. It is predicated that Internet TV’s market will increase to 30billion RMB in year 2010. Last month, TCL announced they will stop manufacturing all non-internet TV bigger than 40”. Just yesterday Changhong announced they will do the same thing as TCL. More TV manufactures began to cooperate with video content distributor to guarantee their customer have program to watch form their Internet TV. In today’s meeting, a high-ranked officer from MIIT, Mr. Xiao,hua said that Internet TV introduced by Chinese TV manufacturers are an innovative product which is suited to Chinese consuming environment. These products will provide very important competing tool for those enterprises. The all industry should unite to promote the development of Internet TV.