April 25, 2024, Now in my hand, I am holding HYC’s foldable company product brochure which is as small as two business cards. Nowadays, there are few printed brochures I would like to take away on an exhibition, but this one is an exempt. Bravo for HYC's marketing department.
At OFC this year, we saw unprecedented activity from the marketing departments of Chinese exhibitors, and hopefully this is the result of years of active promotion by Cordacord. The outstanding marketing departments we chose at the end of last year lived up to their reputation.
As a big passive component supplier, HYC not only had new promotional materials, but also made frequent appearances in the OFC organizing committee's promotional emails in advance. Transceiver company HG Genuine also advertised in Lightwave magazine. Their team hosted OFC's Academic Seminar, participated in the OIF Interoperability Test, joined OFC's Morning Run. By the way, their gift this year is very special. Another two transceiver companies send their experts to different seminars on OFC. ATOP expert is the guest speaker of Market Watch. Eoptolink joined with OIF, NVIDIA, Google on media analyst’s luncheon.
It is worth mentioning that Accelink's marketing department has been particularly active this year. They not only demonstrated innovative products together with customers, but also attracted wide attention through co-development with leaders of the industry. This proactive attitude and relentless pursuit of innovation will undoubtedly win more opportunities and success for Accelink in the future.
In terms of booth design, a special mention should also be made of Fiberstamp (a Singapore transceiver company), which presented the concepts of post office, post box and newspaper in the best way possible, with a pleasing color scheme and pictures that attracted passers-by to stop by, and can be considered a model for small and medium-sized booths.
The TFLN seminar jointly organized by AFR and Liobate in the afternoon of the March 25th was another example of proactive marketing activities. In order to promote TFLN technology and products, the event brought together almost the entire TFLN supply chain and sounded a bugle call to charge for the entire industry.
For two consecutive years, Eoptolink's unique promotional strategy has been to release cutting-edge technologies ahead of others, and in 2023, it set a new benchmark for the industry with the launch of its LPO optical module solution. This year, it not only continued to promote the large-scale production of LPO products, but also released an innovative immersion optical module solution, further consolidating its leading position in the new technology field.
More marketing activities include Hyper Photonix and Profiber volunteering to be sponsors of the conference, Accelink attending Infinera's grand Midway party, Credo's unique gifts - sunglasses, YOFC joined articles with Peking University, etc.
The most impressive exhibit at this year's show was Senko's large 3D printed model of the MPO connector, and I really wanted to take one home as a souvenir.
Don’t forget ADTEK’s wonderful video just after the show. Good jobs for all marketing guys of Chines fiber optics industry.
